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20+ years delivering commercial, sponsorship and marketing leadership.
Most businesses aren't short of marketing activity. They're short of direction.
When marketing isn't working, the temptation is to do more of it. More content, more campaigns, more spend.
But activity without direction doesn't build value. It builds noise.
BGC works with leadership teams to get clear on what they are actually trying to achieve, who they need to reach, and what success looks like before any more budget is committed.
You may need BGC if:
Your marketing is busy but not moving the needle.
Your sponsorship spend is visible but hard to justify to the board.
You have agencies and suppliers in place but no one joining the dots.
You need senior marketing thinking in the room without a full-time salary.
You want growth that builds the business, not just the activity report.
Value is bigger than revenue.
Revenue matters. But it is not the only measure of whether marketing, sponsorship or partnerships are working.
Value can also mean stronger trust, greater consideration, deeper stakeholder relationships, community impact, employee pride and long-term brand strength.
The strongest strategies know which type of value they are trying to create and how to measure it.
What our partners say
Stacey O'Connor
Head of Marketing
Close Brothers Motor Finance
From securing the sponsorship and initial concept, to execution on the ground, and the momentum built before, during and after the event, Stephen's expert approach ensured the experience lived far beyond the show floor."
Darragh Fanning Managing Director
Zambrero
Bradshaw Global Consulting built a marketing strategy that delivered real results. No wasted time just impact.
Bradshaw Global Consulting sponsorship strategy helped us secure high-value deals and activate them effectively
Gareth Logan,
Managing Director
Taxifair
Bradshaw Global Consulting know how to cut through the noise and get media attention that actually matters
Find out where value is being lost.
If marketing, sponsorship or partnerships are active but not creating enough clarity, confidence or impact, BGC can help you identify what needs to change.